Social networking - six degrees of separation

Social networking is the six degrees of separation through which anyone can be connected to another person through a chain of associates. When anyone tries to expand the number of one’s business contacts, and increase social contacts by making connections through individuals it is termed as social networking. The unparalleled possibility of the internet to promote such connections is only now being fully recognized and exploited, through web-based groups established specifically for the purpose.

Participating in online communities is one of the best ways for organic marketing and social networking has become an essential part in website promotion. Social networking helps to enhance your websites traffic. It allows you to promote your website, web pages, products and services through millions of people who visit community or directory sites where you post links. The back links that are created through these sites will help generate the traffic volume to your site that is already registered with a particular social networking platform that helps to promote your site and business.

The internet is a vast and potentially powerful tool when dealing with the masses, especially when dealing with well known websites and networks. But website promotion also entails some obvious disadvantages. The target audience is not always selective and you can be subject to a lot of bogus enquiries and feedbacks. Privacy is minimal as a social network is visible to all.

However once you have established a strong social network, you will be able to increase the visibility of your site easily. If people like your website, they might increase the chances that others in their respective networks will come across it.